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Despite advances in curriculum design procedures, there is often failure within ELT projects to produce innovation which is in the long term meaningful and acceptable to the host institution. In other words, 'tissue rejection' takes place: the innovation is sooner or later rejected because it does not fit. In this paper I analyse the extent to which tissue rejection in projects can be attributed to informal orders within the host educational environment, and to the difficulty which project managers have in finding out about them. This analysis demonstrates the problematic nature of appropriate information collection, and the need for an ongoing, ethnographically oriented means analysis to inform appropriate project design.
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