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Creating a Marketing Intelligentsia
3 references·0 citing·8 second hop
Creating a Marketing Intelligentsia (1991)Creating a Marketing IntelligentsiaCompetitive superiority through data base marketing (1988)Competitive superiority throu…Database marketing for competitive advantage (1987)Database marketing for compet…Information Systems in British Industry (1983)Information Systems in Britis…Planning and Control Systems: A Framework for Analysis (1965)Bit by Bit: Toward Decision Support Systems (1979)A FRAMEWORK FOR RESEARCH ON DECISION SUPPORT SYSTEMS (1980)From 1086 and 1984: direct marketing into the millennium (1998)Account planning in the new marketing and communications environment (has the Stephen King challenge been met?) (2003)MkIS support for the marketing management process: (1995)Harnessing the power of database marketing (1996)How leaders manage their business models using information (2018)
this work references cited by second hop

References

  • 1987Database marketing for competitive advantage35 cited
  • 1988Competitive superiority through data base marketing17 cited
  • 1983Information Systems in British Industry16 cited

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