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Color and contrast in magazine advertising
7 references·3 citing·30 second hop
Color and contrast in magazine advertising (1986)Color and contrast in magazine advertising16 Lüscher-Color-Test (2019)16 Lüscher-Color-TestColor and human response (1983)Color and human responseThe package as a marketing tool (1982)The package as a marketing to…The design of advertising (1981)The design of advertisingThe Psychology of Color and Design (1978)The Psychology of Color and D…An Experimental Study of Colour Preferences (1955)An Experimental Study of Colo…The degree to which colors (hues) are associated with mood-tones. (1954)The degree to which colors (h…Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy (2023)Does sustainable communicatio…Effect of colours on sponsor recall (2022)Effect of colours on sponsor …Color preferences for different topics in connection to personal characteristics (2013)Color preferences for differe…The Works of Aristotle (1928)A Treatise on Painting (1956)Color Preference and Food Choice Among Children (1990)The Emotional Significance of Color in Television Presentations (2000)Anthropology of Color (2007)Rank Correlation Methods. (1949)Rank Correlation Methods. (1957)AGE AND SEX DIFFERENCES IN CHILDREN'S COLOR PREFERENCES (1968)A Principal Components Analysis of Semantic Differential Judgements of Single Colors and Color Pairs (1969)Dimensions of Personality (1991)Object color preferences (2012)A Cross-Cultural Study of the Affective Meanings of Color (1973)Feeling and thinking: Preferences need no inferences. (1980)Effects of color on emotions. (1994)Interior Color and Psychological Functioning in a University Residence Hall (2018)Eye movements in reading and information processing: 20 years of research. (1998)The Limited Capacity Model of Mediated Message Processing (2000)Expertise Differences in the Comprehension of Visualizations: a Meta-Analysis of Eye-Tracking Research in Professional Domains (2011)Dimensionalizing Cultures: The Hofstede Model in Context (2011)The Drivers of Greenwashing (2011)The Circular Economy – A new sustainability paradigm? (2016)Effect of Visual Advertising Complexity on Consumers' Attention (2025)Fruit machine gambling: The importance of structural characteristics (1993)Effects of color on emotions. (1994)EMOTION IN HUMAN-COMPUTER INTERACTION (2007)Enhancement of classroom facilities of primary schools and its impact on learning behaviors of students (2005)Impact of Colors on the Psychology of Marketing — A Comprehensive over View (2011)Color preference as a function of the object described (1984)A study of Jung's Mandala and its relationship to art psychotherapy (1987)The Manchester Color Wheel: development of a novel way of identifying color choice and its validation in healthy, anxious and depressed individuals (2010)
this work references cited by second hop

References

  • 1954The degree to which colors (hues) are associated with mood-tones.379 cited
  • 201916 Lüscher-Color-Test119 cited
  • 1978The Psychology of Color and Design113 cited
  • 1955An Experimental Study of Colour Preferences112 cited
  • 1983Color and human response110 cited
  • 1981The design of advertising33 cited
  • 1982The package as a marketing tool18 cited

Cited by

  • 2013Color preferences for different topics in connection to personal characteristics67 cited
  • 2022Effect of colours on sponsor recall12 cited
  • 2023Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy10 cited

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