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Abstract Is innovation hindered by management efforts to channel and control creativity? Many would argue that management control systems that are inappropriately designed and used can inhibit innovation. This being true, companies need to find ways to manage the delicate balance between creativity and control. The fashion industry provides an interesting setting for exploring creativity, innovation, and control, as this case study of a medium‐sized Italian fashion company shows. © 2012 Wiley Periodicals, Inc.
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