Correlations Among Variables in Message and Messenger Credibility Scales

Chris Roberts

79 citations0/0 files storedAmerican Behavioral Scientist

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Psychometric Methodologies and Testing Media Influence and Health Psychology of Social Influence

Abstract

Although credibility is a complicated construct involving interrelationships among messenger, message, communication channels, and recipients, the most widely used credibility indexes seek to measure only one of those attributes at a time. This study used two widely used credibility scales to simultaneously measure message and messenger credibility. An analysis showed high correlations between the two scales and among their individual variables but still distinguished differences between messenger and message.

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References

2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence 2000Perceptions of Internet Information Credibility 1989Effects of involvement on persuasion: A meta-analysis.2014An Integrated Approach to Communication Theory and Research 2003Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment 1986Measuring the Concept of Credibility 2001Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age 1960The Process of Communication

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