SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Commodity advertising: Theoretical issues relating to generic and brand promotions
5 references·3 citing·29 second hop
Commodity advertising: Theoretical issues relating to generic and brand promotions (1985)Commodity advertising: Theoretical issues…The Advertising Controversy: Evidence on the Economic Effects of Advertising (1981)The Advertising Controversy: …Interbrand Choice, Strategy, and Bilateral Market Power (1977)Interbrand Choice, Strategy, …Models of Buyer Behavior: Conceptual, Quantitative, and Empirical (1975)Models of Buyer Behavior: Con…Advertising as Information (1974)Advertising as InformationThe Effectiveness of Using the Tax System to Curb Inflationary Collective Bargains: An Analysis of the Wallich-Weintraub Plan (1973)The Effectiveness of Using th…Brand versus generic advertising: A conceptual framework with an application to cheese (1995)Brand versus generic advertis…ARE LOWER-INCOME SHOPPERS AS PRICE SENSITIVE AS HIGHER-INCOME ONES?: A LOOK AT BREAKFAST CEREALS (1994)ARE LOWER-INCOME SHOPPERS AS …Should states be in the agricultural promotion business? (1989)Should states be in the agric…Estimation of linear models with crossed-error structure (1974)Market Power in the Retail Food Industry: Evidence from Vermont (1986)The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes (1987)The Economic Organization of Agriculture (1953)Export subsidies and international market share rivalry (1985)Game Theory with Applications to Economics. (1989)Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey (2004)State-Branded Programs and Consumer Preference for Locally Grown Produce (2011)The Conceptual Framework of Psychology (1954)Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Entrepreneurship, Social Mobility, and Income Redistribution in South India (2016)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)A Tax-Based Incomes Policy (1971)Chapter 13 Imperfect information in the product market (1989)Advertising and prices as signals of quality in a regime of price rivalry (2002)Consumer learning and the effects of virtual experience relative to indirect and direct product experience (2008)The vicissitudes of attitudes and similar representational constructs in twentieth century psychology (1986)Chapter 2 Explanatory and predictive models of consumer behavior (1993)Studying economic decisions within private households: A critical review and design for a “couple experiences diary” (1995)Identifying mobility barriers (1992)Investments to create bargaining power: the case of franchising (2000)The context of dominance: an industry‐driven framework for exploiting reputation (2003)Consumption Experience and Sales Promotion Expenditure (1985)Advertising, Information, and Product Quality: The Case of Butter (1991)Advertising efficiency and the choice of media mix: a case of beer (2003)
this work references cited by second hop

References

  • 1974Advertising as Information3,430 cited
  • 1973The Effectiveness of Using the Tax System to Curb Inflationary Collective Bargains: An Analysis of the Wallich-Weintraub Plan190 cited
  • 1977Interbrand Choice, Strategy, and Bilateral Market Power120 cited
  • 1975Models of Buyer Behavior: Conceptual, Quantitative, and Empirical76 cited
  • 1981The Advertising Controversy: Evidence on the Economic Effects of Advertising71 cited

Cited by

  • 1989Should states be in the agricultural promotion business?24 cited
  • 1995Brand versus generic advertising: A conceptual framework with an application to cheese15 cited
  • 1994ARE LOWER-INCOME SHOPPERS AS PRICE SENSITIVE AS HIGHER-INCOME ONES?: A LOOK AT BREAKFAST CEREALS12 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work