Analyzing messages and their outcomes: Questionable assumptions, possible solutions

Richard Lewis Street

10 citations0/0 files storedSouthern Communication Journal

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Communication Studies and Media Media Studies and Communication Linguistics and Discourse Analysis

Abstract

One of the most popular traditions in communication research is the study of “message effects,” the impact of particular message features on a recipient's evaluative, perceptual, and behavioral response to the message. However, this research is not without its limitations. This essay examines several problems created by questionable assumptions frequently embraced by researchers. Several solutions to these problems are offered.

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1984RELATIONAL MESSAGES ASSOCIATED WITH NONVERBAL BEHAVIORS 1989Message effects in communication science 1990On Studying the Discourse of Medical Encounters 1983The Influence of Speech Rate Stereotypes and Rate Similarity or Listeners' Evaluations of Speakers 1988Speech Evaluation Differences as a Function of Perspective (Participant Versus Observer) and Presentational Medium 1985Participant–Observer Differences in Speech Evaluation

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1996Participants’ and observers’ memory for conversational behavior

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