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Critical marketing theory: the blueprint?
16 references·16 citing·36 second hopsampled
Critical marketing theory: the blueprint? (2001)Critical marketing theory: the blueprint?One-Dimensional Man (2000)One-Dimensional ManCharting New Directions for Marketing (1999)Charting New Directions for M…Making Sense of Management: A Critical Introduction (1997)Making Sense of Management: A…Making Relationship Marketing Operational (1994)Making Relationship Marketing…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Consumer Culture and Postmodernism (1993)Consumer Culture and Postmode…THE CULT[URE] OF THE CUSTOMER (1992)THE CULT[URE] OF THE CUSTOMERMarketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…In Other Words (1990)In Other WordsThe End of Organized Capitalism. (1989)The End of Organized Capitali…Feminism and methodology (1989)Feminism and methodologyA Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…The hidden persuaders (1962)The hidden persuadersBleak signs of our times: Descent into ‘Terminal Marketing’ (2022)Bleak signs of our times: Des…Researching on the edge: emancipatory praxis for social justice (2020)Researching on the edge: eman…Qualitative research in marketing: what can academics do better? (2020)Qualitative research in marke…Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers (2016)Dealing with challenges to me…Exploring the role of discourse in marketing and consumer research (2014)Exploring the role of discour…The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers (2013)The one-billion-plus marginal…Seeing through smoke and mirrors: A critical analysis of marketing CSR (2013)Seeing through smoke and mirr…Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice (2010)Critical marketing studies: l…Disciplining the discipline: understanding postcolonial epistemic ideology in marketing (2009)Disciplining the discipline: …Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings (2009)Critical social marketing – T…Marketing the hegemony of development: of pulp fictions and green deserts (2008)Marketing the hegemony of dev…Exploring metaphor as an alternative marketing language (2008)Exploring metaphor as an alte…A methodology for researching international entrepreneurship in SMEs (2007)A methodology for researching…Consumer empowerment: a Foucauldian interpretation (2006)Consumer empowerment: a Fouca…Long life to marketing research: a postmodern view (2005)Long life to marketing resear…Towards a Critical Multicultural Marketing Theory (2002)Towards a Critical Multicultu…The Social System (1951)Outline of a Theory of Practice. (1980)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Performing tourism, staging tourism (2001)Migration and the Search for a Better Way of Life: A Critical Exploration of Lifestyle Migration (2009)The theory of communicative action (2014)The Aesthetic Dimension (1978)The Death of Nature: Women, Ecology, and the Scientific Revolution (1982)Transforming Technology: A Critical Theory Revisited (2002)Mapping a Landscape of Narrative Inquiry: Borderland Spaces and Tensions (2007)The Evolution of International Security Studies (2009)One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society (2021)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. 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(1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Critical Ethnography in Education: Origins, Current Status, and New Directions (1989)Insider or outsider, both or neither: some dilemmas of interviewing in a cross-cultural setting (1999)Interpreters/Translators and Cross-Language Research: Reflexivity and Border Crossings (2002)Deliberative Policy Analysis (2003)Discursive Institutionalism: The Explanatory Power of Ideas and Discourse (2008)Taking ideas and discourse seriously: explaining change through discursive institutionalism as the fourth ‘new institutionalism’ (2010)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)
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References

  • 1990In Other Words3,123 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1993Consumer Culture and Postmodernism2,244 cited
  • 2000One-Dimensional Man1,879 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1989The End of Organized Capitalism.1,665 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 1989Feminism and methodology853 cited
  • 1962The hidden persuaders814 cited
  • 1994Making Relationship Marketing Operational788 cited
  • 1997Making Sense of Management: A Critical Introduction682 cited
  • 1992THE CULT[URE] OF THE CUSTOMER596 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 1999Charting New Directions for Marketing516 cited

Cited by

  • 2006Consumer empowerment: a Foucauldian interpretation

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296 cited
  • 2013The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers141 cited
  • 2020Qualitative research in marketing: what can academics do better?123 cited
  • 2013Seeing through smoke and mirrors: A critical analysis of marketing CSR97 cited
  • 2010Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice79 cited
  • 2009Disciplining the discipline: understanding postcolonial epistemic ideology in marketing76 cited
  • 2005Long life to marketing research: a postmodern view76 cited
  • 2016Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers67 cited
  • 2002Towards a Critical Multicultural Marketing Theory65 cited
  • 2008Marketing the hegemony of development: of pulp fictions and green deserts56 cited
  • 2014Exploring the role of discourse in marketing and consumer research50 cited
  • 2022Bleak signs of our times: Descent into ‘Terminal Marketing’50 cited
  • 2007A methodology for researching international entrepreneurship in SMEs46 cited
  • 2009Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings44 cited
  • 2008Exploring metaphor as an alternative marketing language40 cited
  • 2020Researching on the edge: emancipatory praxis for social justice40 cited