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Soviet marketing issues: A content analysis of Pravda · Study

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ArticleSoviet marketing issues: A content analysis of Pravda

William Lazer1986

Article1986

Soviet marketing issues: A content analysis of Pravda

10 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Russia and Soviet political economy Consumer Behavior and Market Dynamics

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1978The Marketing Concept In The U.S. And The USSR: An Historical Analysis 1978Marketing and distribution systems in Eastern Europe

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1994A Comparison of Russian and American Factory Quality Practices

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Year1986

Typearticle

Published1986-04-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0148-2963(86)90029-9

openalex_workW2018408249

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