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The article analyzes the realm of family business to see what a difference the gender of the owner makes. Through the lens of the author's rapid appraisal and/or survey data from field studies in Ecuador, the Dominican Republic, Guatemala, Swaziland, and Guinea-Bissau, three main issues are examined: (1) the use of family in the family business by women and men microentrepreneurs (MEs) — i.e., differential involvement of family members in different work patterns and differential reliance on home-based businesses; (2) similarities and differences in men's vs. women's ventures (type of economic activities, gender composition of employees, loan repayment, reinvestment of profits, etc.); and (3) the impact of the business' income on the ME and his/her family well-being (using hypotheses from my general theory of gender stratification). Finally, implications are extracted concerning the consequences of women's economic empowerment, as well as for Third World microenterprise credit and savings programs.
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