Company magazines and the creation of industrial cooperation: A case study from the Southern textile industry, 1880–1940

Abstract

Much has been written about welfare capitalism or industrial paternalism in American industry. Steel, machinery, coal and rubber are only a few of the industries that experimented with offering welfare benefits to employees in exchange for worker loyalty and co-operation.The most comprehensive examples of industrial paternalism occurred in the Southern textile industry, and this article explores the extent of paternalistic relations in the context of a single, large mill district in South Carolina.The description of the Parker Mill District is enhanced by an examination of the role of company newspapers and magazines in creating and maintaining employer dominance and employee co-operation in the culturally isolated mill villages of the American South.

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