Previous work suggests that perceived importance of an object influences estimates of its weight. Specifically, important books were estimated to be heavier than non-important books. However, the experimental set-up of these studies may have suffered from a potential confound and findings may be confined to books only. Addressing this, we investigate the effect of importance on weight estimates by examining whether the importance of information stored on a data storage device (USB-stick or portable hard drive) can alter weight estimates. Results show that people thinking a USB-stick holds important tax information (vs. expired tax information vs. no information) estimate it to be heavier (Experiment 1) compared to people who do not. Similarly, people who are told a portable hard drive holds personally relevant information (vs. irrelevant), also estimate the drive to be heavier (Experiments 2A,B).
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