Imagining and Promoting the Small-Town Theater

Gregory A. Waller

29 citations0/0 files storedCinema Journal

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Cinema History and Criticism Theater, Performance, and Music History Cinema and Media Studies

Abstract

This essay examines the small-town theater as business strategy, local institution, and culturally resonant myth in the early 1930s, focusing on trade press discourse and a series of stories published in the Saturday Evening Post that concern the operation of a movie theater in a small Indiana town.

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References

1985Advertising the American Dream 1929Middletown; a study in contemporary American culture.1995Fables of abundance: a cultural history of advertising in America 1998The talkies: American cinema's transition to sound, 1926-1931 1958A History of American Magazines 1885-1905.1998At the Picture Show: Small-Town Audiences and the Creation of Movie Fan Culture

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2020Common Ground: Comparative Histories of Cinema Audiences 2006The Woman Film Critic: Newspapers, Cinema and Iris Barry 2011The Place of Cinema and Film in Contemporary Rural Australia

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