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Cited by

• 2011Viral Advertising in Social Media329 cited
• 2009An experiential, social network‐based approach to direct marketing285 cited
• 2011Conceptualising electronic word of mouth activity241 cited
• 2018Netnography as a tool for understanding customers: implications for service research and practice227 cited
• 2016From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising197 cited
• 2011Engaging customers on Facebook: Challenges for e‐retailers184 cited
• 2010Social Media and its implications for Viral Marketing175 cited
• 2010Impact of online reviews of customer care experience on brand or company selection165 cited
• 2015Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook137 cited
• 2019Online brand advocacy (OBA): the development of a multiple item scale125 cited
• 2013An explorative model of business model scalability80 cited
• 2017Alzheimer’s Disease in Social Media: Content Analysis of YouTube Videos48 cited
• 2012What’s Around Me?28 cited
• 2013Factors Affecting Customer Loyalty in Cloud Computing: A Customer Defection-Centric View to Develop a Void-in-Customer Loyalty Amplification Model