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Getting the picture: programme awareness amongst film festival customers
16 references·0 citing·45 second hop
Getting the picture: programme awareness amongst film festival customers (2007)Getting the picture: programme awareness …Customer relationship management research (1992‐2002) (2005)Customer relationship managem…Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Customer Relationship Managem…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Accelerating Customer Relatio…Popular Appeal Versus Expert Judgments of Motion Pictures (1999)Popular Appeal Versus Expert …Consumer Behaviour: A European Perspective (1999)Consumer Behaviour: A Europea…An examination of perceived risk, information search and behavioral intentions in search, experience and credence services (1999)An examination of perceived r…Standing Room Only: Strategies for Marketing the Performing Arts (1997)Standing Room Only: Strategie…Focus Groups as Qualitative Research (1997)Focus Groups as Qualitative R…Film Critics: Influencers or Predictors? (1997)Film Critics: Influencers or …A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)The Impact of Services versus…Focus Groups: Theory and Practice (1990)Focus Groups: Theory and Prac…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…Methods in Social Research (1953)Methods in Social ResearchA Paradigm for Developing Better Measures of Marketing Constructs (1979)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories (2012)A stage to engage: Social media use and corporate reputation (2014)Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens (2017)Case Research in Marketing: Opportunities, Problems, and a Process (1985)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Focus Groups: A Practical Guide for Applied Research (1989)The methodology of Focus Groups: the importance of interaction between research participants (1994)Focus Groups in Social Research (2001)The qualitative research interview (2006)Marketing Research (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Customers' motivations for maintaining relationships with service providers (1997)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Problems and Strategies in Services Marketing (1985)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Use and Impact of Online Travel Reviews (2008)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)Developing Buyer-Seller Relationships (1987)The balanced scorecard : measures that drive performance (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Customer relationship management: Finding value drivers (2006)Consumer behavior and marketing action (1981)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry (2008)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Methods of data collection in qualitative research: interviews and focus groups (2008)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)Dimensions of Consumer Expertise (1987)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)
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References

  • 1997Focus Groups as Qualitative Research8,856 cited
  • 1990Focus Groups: Theory and Practice3,958 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 1997Film Critics: Influencers or Predictors?883 cited
  • 1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited
  • 2002Customer Relationship Management: Emerging Practice, Process, and Discipline682 cited
  • 1999An examination of perceived risk, information search and behavioral intentions in search, experience and credence services507 cited
  • 1999Consumer Behaviour: A European Perspective503 cited
  • 2000Accelerating Customer Relationships: Using Crm and Relationship Technologies434 cited
  • 2005Customer relationship management research (1992‐2002)387 cited
  • 1953Methods in Social Research325 cited
  • 1999Popular Appeal Versus Expert Judgments of Motion Pictures323 cited

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  • 1997Standing Room Only: Strategies for Marketing the Performing Arts291 cited
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