Advertising to a social networkPeter Pal Zubcsek, Miklós Sárváry2011-01-12articleQuantitative Marketing and Economics52 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Market Behavior and PricingMarketing and Advertising StrategiesDigital Marketing and Social MediaAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 52 citations exist upstream.References2019American Economic Review1985Network externalities, competition, and compatibility1969A New Product Growth for Model Consumer Durables1976A New Product Growth Model for Consumer Durables2001Mining the network value of customers2004Using Online Conversations to Study Word-of-Mouth Communication2011Supermodularity and Complementarity1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity PerspectiveCited by2012Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion2012Active Social Media Management: The Case of Health Care2012The Network Value of Products2013Issues in Crowdfunding: Theoretical and Empirical Investigation on Kickstarter