Orality, literacy and worldview: exploring the interaction

Pieter J.J. Botha

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Media, Communication, and Education Literacy, Media, and Education Communication Studies and Media

Abstract

SUMMARY A variety of orality-literacy studies are briefly summarised in this study to emphasise the importance of research about communication media. Insights gained from these investigations can have valuable catalysing power for an interdisciplinary investigation aimed at the analysis and understanding of social dynamics in a heterogeneous society. Some facets of literate bias, education, cross-cultural communication, and effective self-awareness are discussed as illustration.

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1974The Interpretation of Cultures 1964Understanding Media: The Extensions of Man 1982Orality and Literacy 1987Literacy in Theory and Practice 1981The Psychology of Literacy 1963The Gutenberg Galaxy: The Making of Typographic Man 1974Television: Technology and Cultural Form 1986The Logic of Writing and the Organization of Society

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