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Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?
0 references·4 citing·13 second hop
Mass-customised products: are they bought for uniqueness or to overcome problems with standard products? (2009)Mass-customised products: are they bought…Exploratory Study of Consumer Craft Consumption: Psychological and Emotional Experiences in Shoe and Bag Decoration (2025)Exploratory Study of Consumer…Online consumer behaviour of mass-customised apparel products (2017)Online consumer behaviour of …Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive (2015)Digital Sales Excellence: Neu…Value creation through mass customization : an empirical analysis of the requisite strategic capabilities (2013)Value creation through mass c…The Measurement of Observer Agreement for Categorical Data (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A resource‐based view of the firm (1984)Evolving to a New Dominant Logic for Marketing (2003)Users of the world, unite! The challenges and opportunities of Social Media (2009)Digital Sales Excellence — Systematischer Einsatz neuer Technologien im Vertrieb (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Intrinsic Motivation and Self-Determination in Human Behavior (1985)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)
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  • 2015Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive13 cited
  • 2017Online consumer behaviour of mass-customised apparel products12 cited
  • 2013Value creation through mass customization : an empirical analysis of the requisite strategic capabilities8 cited
  • 2025Exploratory Study of Consumer Craft Consumption: Psychological and Emotional Experiences in Shoe and Bag Decoration1 cited

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