Social Network and the Success of Business Start-Up

Azzam A. Abou-Moghli · Mohammed Mufaddy Al-Kasasbeh

27 citations0/0 files storedInternational Journal of Business and Management

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Entrepreneurship Studies and Influences Business Strategy and Innovation Migration, Ethnicity, and Economy

Abstract

The purpose of the study is to examine the potential impact of social network usage in the success of businessstart-up. The population of the study consisted of (248) companies working at the field of plastics and rubbermanufacturing in Jordan. The study utilized a random stratified sample to withdraw a representative sample.Fifty percent of the total population was withdrawn. In other words, (124) questionnaires were distributed and(105) out of which were acceptable for statistical analysis, the study utilized Statistical Package for the SocialSciences (SPSS) to analyze the primary data collected. Reliability analysis, descriptive statistics, and regressionanalysis were performed. The study revealed a number of findings most importantly: There is a statisticalsignificant impact of social network in the success of business start-up.

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References

1973The Strength of Weak Ties 1985Economic Action and Social Structure: The Problem of Embeddedness 1991Exploration and Exploitation in Organizational Learning 1998Social Capital, Intellectual Capital, and the Organizational Advantage 2011External Control of Organizations: Resource Dependence Perspective 1979The External Control of Organizations: A Resource Dependence Perspective 1998Social Capital, Intellectual Capital, and the Organizational Advantage 2000Strategic networks

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