Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy

Abstract

While Indian malls are proliferating, 80% are ailing. Why is this? There are a number of possible explanations, including the inability to compete with unorganized retailers and an inadequate understanding of the evolving influences that impact Indian consumer behavior. Using a mall intercept technique, this study investigated antecedents to Indian consumers’ mall patronage intention. SEM analysis suggests that the impacts of motivation, subjective norms, materialism and self-efficacy on mall patronage intention reflect evolving Indian consumer behavior.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 11 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.