Images and writing in tourist brochures

Sabrina Francesconi

46 citations0/0 files storedJournal of Tourism and Cultural Change

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Discourse Analysis in Language Studies Diverse Aspects of Tourism Research Linguistic research and analysis

Abstract

The scope of the paper is to investigate the role of visual and verbal modes in destination image formation, with a focus on the 2009 ‘Malta, Gozo and Comino’ brochure issued by the Malta Tourism Authority. Discussing brochures as pivotal genres within tourism communication [Antelmi, D., Held, G., & Santulli, F. (2007). Pragmatica della comunicazione turistica. Roma: Editori Riuniti; Calvi, M.V. (2010). Los generos discursivos en la lengua del turismo: Una propuesta de clasificaciœn. Iberica, 19, 9–32; Dann, G. (1996a). The language of tourism. A sociolinguistic perspective. Oxford: CAB International; Francesconi, S. (2007). English for tourism promotion: Italy in British tourism texts. Milano: Hoepli], attention will be paid to specific multimodal framing of the ideational, interpersonal and textual functions [Halliday, M.A.K. (1978). Language as social semiotics. London: Edward Arnold; Halliday, M.A.K., & Hasan, R. (1985). Language, context and text: Aspects of language in a social-semiotic perspective. Oxford: Oxford University Press]. First, the visual text will be addressed, through the observation of participants, perspective, frame, social distance, light and colours [Kress, G., & Van Leeuwen, T. (2006). The grammar of visual design (2nd ed.). London: Routledge]. Assumptions will be then checked and the verbal text will be analysed by means of corpus linguistics and the Wordsmith Tools 5.0 software. Particular attention will be devoted to verbal items like pronouns and adjectives shaping of the three core values of heritage, hospitality and diversity, these last identified as the cornerstone of Malta Brand in internal and external campaigns. The multimodal analysis of the brochure will show that both visual and verbal texts promote the core values. More specifically, these are first communicated through the predominant visual text, then described, clarified, expanded and confirmed through the accompanying verbal text.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 46 citations exist upstream.

References

1993Genre analysis : English in academic and research settings. By John M. Swales (Cambridge applied linguistics series.) Cambridge & New York: Cambridge University Press, 1990. Pp. 260. Cloth $34.50, paper $15.95.1992Genre Analysis: English in Academic and Research Settings 1987Language, Context, and Text: Aspects of Language in a Social-Semiotic Perspective 1990The Tourist Gaze: Leisure and Travel in Contemporary Societies 1978Language As Social Semiotic 2010The Routledge Handbook of Multimodal Analysis 2004Worlds of Written Discourse : A Genre-Based View 2022The Language of Tourism: A Sociolinguistic Perspective

Cited by

2017Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future 2018A linguistic analysis of the official tourism websites of the seventeen Spanish Autonomous Communities 2024Sustainable Stewardship of Egypt’s Iconic Heritage Sites: Balancing Heritage Preservation, Visitors’ Well-Being, and Environmental Responsibility 2012The interface between rhetoric and layout in multimodal artefacts 2023

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.