STRESS, INERTIA, OPPORTUNITY and COMPETITIVE POSITION: A SIOP MODEL OF STRATEGIC CHANGE IN THE PHARMACEUTICALS INDUSTRY.

James Oran Huff · Anne Sigismund Huff

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Organizational Management and Leadership Business Strategies and Innovation Innovation and Knowledge Management

Abstract

This paper describes a model of strategic change that successfully predicts when a firm will make a major change in strategy, where the firm will change in terms of key dimensions of strategic choice in the industry, and the magnitude and direction of change along these dimensions.

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