Marketing Religion Online: The LDS Church's SEO Efforts

Chiung Hwang Chen

32 citations0/0 files storedJournal of Media and Religion

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Media, Religion, Digital Communication Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/aggressive business marketing strategies.

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1993Work in Progress Toward a New Paradigm for the Sociological Study of Religion in the United States 1991The Consequences of Religious Market Structure 1988Religious Economies and Sacred Canopies: Religious Mobilization in American Cities, 1906 1992Religious Markets and the Economics of Religion 1993The Churching of America, 1776-1990: Winners and Losers in Our Religious Economy 1993Supply-Side Explanations for Religious Change 2002Competitive strategies of religious organizations 1997Rational Choice Theory and Religion: Summary and Assessment

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2015Religious Memetics

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