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Celebrity Endorsement in Tourism Advertising: Effects on Destination Image · Study

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ArticleCelebrity Endorsement in Tourism Advertising: Effects on Destination Image

Petra Glover2009

Article2009

Celebrity Endorsement in Tourism Advertising: Effects on Destination Image

131 citations·0/0 files stored·Journal of Hospitality and Tourism Management

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Diverse Aspects of Tourism Research Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1999A model of destination image formation 1992The image : a guide to pseudo-events in America 2006International encyclopedia of the social & behavioral sciences 2003The meaning and measurement of destination image.2002Destination image 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase 1990Attitude determinants in tourism destination choice 1989A General Model Of Traveler Destination Choice

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2017Influence of celebrity involvement on place attachment: role of destination image in film tourism 2021Understanding the relationship among factors influencing rural tourism: a hierarchical approach

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Year2009

Typearticle

Published2009-01-01

VenueJournal of Hospitality and Tourism Management

ISSN-L1447-6770

Languageen

Citations131

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1375/jhtm.16.1.16

openalex_workW2019744782

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