Using Visitor Observation to Evaluate Exhibits at the Rotterdam Zoo Aquarium

Juul Zwinkels · T Oudegeest · Michaël Laterveer

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management

Abstract

This article reports a visitor observation study that was conducted at the aquarium of Rotterdam Zoo, called the Oceanium. Observations were performed in six different aquarium exhibits within the Oceanium and visitors' stopping and watching behaviors were recorded. Results showed that in five out of six exhibits, visitors were more likely to stop and watch during the morning than in the afternoon. This study provided evidence regarding visitors' use of different exhibits, which will be valuable in improving both the recreational and educational value of the experiences offered at the Oceanium.

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References

2002Motivational Factors and the Visitor Experience: A Comparison of Three Sites 2009Timing and Tracking: Unlocking Visitor Behavior 1997Paying Attention: The Duration and Allocation of Visitors' Time in Museum Exhibitions 2000Impact of National Aquarium in Baltimore on Visitors' Conservation Attitudes, Behavior, and Knowledge 2004Using a Behavior Change Model to Document the Impact of Visits to Disney's Animal Kingdom: A Study Investigating Intended Conservation Action 2007Adult Learning Experiences from an Aquarium Visit: The role of Social Interactions in Family Groups 2004Evaluating Visitor Conservation Research at the Monterey Bay Aquarium 2007Assessing the Impact of a Visit to a Zoo or Aquarium: Why Zoos and Aquariums Matter

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2010Visitor interest in zoo animals and the implications for collection planning and zoo education programmes 2016Visitor attraction management: A critical review of research 2009–2014 2021What Do Adolescents Talk about When They Visit an Aquarium? A Case Study at the Marine Aquarium of Rio De Janeiro 2015De la mesure du temps à l’analyse des séquences d’action. Dynamique de l’attention dans les études du public des musées

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