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Obsessions with Fair Skin: Color Discourses in Indian Advertising
11 references·3 citing·41 second hop
Obsessions with Fair Skin: Color Discourses in Indian Advertising (2008)Obsessions with Fair Skin: Color Discours…“No Ugly Women” (2004)“No Ugly Women”Shoveling Smoke: Advertising and Globalization in Contemporary India (2003)Shoveling Smoke: Advertising …Gender Relations and Technological Change in Asia (2002)Gender Relations and Technolo…“If You're Light You're Alright” (2002)“If You're Light You're Alrig…Screening culture, viewing politics: an ethnography of television, womanhood, and nation in postcolonial India (2000)Screening culture, viewing po…All You Want Is Money, All You Need Is Love: Sex and Romance in Modern India (2000)All You Want Is Money, All Yo…All You Want Is Money, All You Need Is Love (2000)All You Want Is Money, All Yo…The Focus Group Research Handbook (1999)The Focus Group Research Hand…Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…Women in Indian society : a reader (1988)Women in Indian society : a r…Beauty as Status (1983)Beauty as StatusThe History of Beauty Discourse in Indonesia (2020)The History of Beauty Discour…Shaming the Nation on Public Affairs Television (2015)Shaming the Nation on Public …Skin color shades in advertising to ethnic audiences: The case of African Americans (2010)Skin color shades in advertis…Society and the Adolescent Self-Image (1965)Volatile bodies: toward a corporeal feminism (1995)Becoming Entrepreneurs (2005)“Do Real Women Have Curves?” Paradoxical Body Images among Latinas in New York City (2008)Real Women Have Curves (2008)Bodies That Matter (2011)Gender and Nation (1997)Modernity at Large: Cultural Dimensions of Globalization. (1998)Gendered Futures? Women, the ICT Workplace and Stories of the Future (2008)Economic and Political Weekly (2017)The Impact of ICTs on Women’s Economic Empowerment (2017)Gender digital divide in India: a case of inter-regional analysis of Uttar Pradesh (2018)Sociology and Social Research (1981)An Invitation to Reflexive Sociology. (1993)I wouldn’t, but you can: Attitudes toward interracial relationships (2011)Smartness as Property: A Critical Exploration of Intersections Between Whiteness and Disability Studies (2011)Skin Tone Stratification among Black Americans, 2001-2003 (2014)Black Skin, White Masks (2023)The attraction paradigm (1972)What is beautiful is good. (1972)New directions in equity research. (1973)People as Products: Analysis of a Complex Marketing Exchange (1987)Evolution on a Dancing Landscape: Organizations and Networks in Dynamic Blau Space (1991)Student Resistance: How the Formal and Informal Organization of Classrooms Facilitate Everyday Forms of Student Defiance (2001)India's Middle Classes and the Environment (2004)Materializing post-colonial geographies: examining the textural landscapes of migration in the South Asian home (2004)Literary Representations of the ‘New Indian Woman’ (2010)Uses and Gratifications Theory in the 21st Century (2000)An Integrated Approach to Communication Theory and Research (2014)Social media engagement behaviour: a uses and gratifications perspective (2015)Application of Delphi method in selection of procurement systems for construction projects (2001)Dialogue in Focus Groups: Exploring Socially Shared Knowledge (2007)A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention (2014)Subjectivity and cultural critique (2005)The Anthropology of Texts, Persons and Publics (2007)My Life as a Night Elf Priest (2010)Life Role Salience: A Study of Dual-Career Couples in the Indian Context (2000)Violence against Women: A Field Study (2000)CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS (2004)Television, Disordered Eating, and Young Women in Fiji: Negotiating Body Image and Identity during Rapid Social Change (2004)Capitalism and the Politics of Resignation (2010)
this work references cited by second hop

References

  • 1991Mass Media Research: An Introduction2,595 cited
  • 2000Screening culture, viewing politics: an ethnography of television, womanhood, and nation in postcolonial India598 cited
  • 1999The Focus Group Research Handbook491 cited
  • 2002“If You're Light You're Alright”394 cited
  • 1983Beauty as Status308 cited
  • 2003Shoveling Smoke: Advertising and Globalization in Contemporary India279 cited
  • 2000All You Want Is Money, All You Need Is Love: Sex and Romance in Modern India125 cited
  • 2004“No Ugly Women”94 cited
  • 1988Women in Indian society : a reader86 cited
  • 2002Gender Relations and Technological Change in Asia78 cited
  • 2000All You Want Is Money, All You Need Is Love20 cited

Cited by

  • 2010Skin color shades in advertising to ethnic audiences: The case of African Americans36 cited
  • 2015Shaming the Nation on Public Affairs Television10 cited
  • 2020The History of Beauty Discourse in Indonesia4 cited

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