Focus groups: issues of analysis and interpretation

Jan Reed · Valerie Roskell Payton

246 citations0/0 files storedJournal of Advanced Nursing

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Focus Groups and Qualitative Methods Qualitative Research Methods and Applications Delphi Technique in Research

Abstract

Focus groups have become a popular method in nursing research. Their history can be traced back to marketing research methods, but they have also been used in qualitative, ethnographic research. Our study, which used this approach as part of data collection, raised many issues of analysis and interpretation: in particular, the importance of paying attention to the sequence of focus group discussions, the individuals involved, and the social context of the focus group. We conclude that focus groups are not a 'quick and easy' method of collecting data, and that issues of validity and the relationship between focus group data and other data require careful consideration.

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1997Focus Groups as Qualitative Research 1994The methodology of Focus Groups: the importance of interaction between research participants 1998Focus Groups as Qualitative Research 1995Focus Groups and Ethnography 1991The NUDIST qualitative data analysis system

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