Article2010

Comparing the Traits of Stock Market Investors and Gamblers

48 citations0/0 files storedJournal of Behavioral Finance

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Decision-Making and Behavioral Economics Financial Literacy, Pension, Retirement Analysis Gambling Behavior and Treatments

Abstract

The goal of this research is to investigate to what extent gamblers and stock investors share similar characteristics. Using survey data, a hierarchical model of personality is employed to compare the traits of gamblers and investors. The results reveal that gamblers and investors share five trait characteristics and differ on three traits. Cluster analysis supports the proposal that gamblers and investors can be divided into four groups that differ across the personality traits. As a result, divergent communication strategies should be used to influence each group's propensity to invest and/or to gamble.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1936The General Theory of Employment, Interest and Money.1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1936The General Theory of Employment, Interest and Money, by John Maynard Keynes 2007Financial Literacy and Stock Market Participation 1948The Utility Analysis of Choices Involving Risk

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