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To agree or not to agree: Legal issues in online contracting
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To agree or not to agree: Legal issues in online contracting (2002)To agree or not to agree: Legal issues in…Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets (2017)Effective strategies for deve…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Advances in Consumer Research (2025)
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