Sensemaking and Identity: The Interconnection of Storytelling and Networking in a Women's Group of a Large Corporation

S. Elizabeth Bird

47 citations0/0 files storedJournal of Business Communication

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Management and Organizational Studies Public Relations and Crisis Communication Gender Diversity and Inequality

Abstract

Based on the action research model of inquiry, this article is an interpretive ethnographic case study, exploring the power of narratives as a sensemaking device for members of a women's resource network in a large corporation during a time of significant organizational change, and the influence of storytelling on the networking practices of its members. Data are based on participant observation, formal and informal interviews, focus groups, and document analysis, including presentations, meeting notes, and e-mail correspondence. Drawing on the concepts of sensemaking, identity construction, and habitus, analysis of the members' stories suggests three key conclusions: reliance on collectively constructing stories; use of stories to deal with ambiguity and anxiety; and use of stories to construct and regulate identity. When viewed through a narrative lens, these results illuminate the interconnection of storytelling and networking strategies in a women's resource network that provides a hybrid of both expressive and instrumental benefits.

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References

1973The Strength of Weak Ties 1999Communities of practice learning, meaning, and identity 2017The Discovery of Grounded Theory 1985The Reflective Practitioner: How Professionals Think in Action 1996Sensemaking in Organizations 1980Outline of a Theory of Practice.1979The Social Psychology of Organizations.1969The social psychology of organizing

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