The social embedding of biomedicine: an analysis of German media debates 1995—2004

Peter Weingart · Stefan Wörmann

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Media Studies and Communication Risk Perception and Management Biomedical Ethics and Regulation

Abstract

Biomedical research and technologies such as cloning, stem cell research, and the deciphering of the human genome have met with opposition--albeit of different intensity--motivated by ethical values. The debates over the continuation of research and the implementation of the respective technologies are being staged in the mass media. The media have assumed the function of edding" controversial knowledge and technologies into society by using public discourse. The hypothesis is that these discourses follow a common pattern revealing the process of "embedding," and ultimately leading to a change of existing values. In this study, three debates over cloning, stem cell research and the Human Genome Project are analyzed in ten German daily and weekly newspapers over the period 1995-2004. It is shown that the patterns of reporting are more complex than anticipated. Rather than being identical for all technologies, they reveal different courses depending on the kind of knowledge/technology and value sensitivity.

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1993Framing: Toward Clarification of a Fractured Paradigm 1989Media Discourse and Public Opinion on Nuclear Power: A Constructionist Approach 1999Science in public: communication, culture, and credibility 2002Biotechnology and the American Media 1990Nachrichtenwert-Theorie : formale Struktur und empirischer Gehalt 1998Science in Public: Communication, Culture and Credibility 1998Zwischen Palaver und Diskurs: Strukturen öffentlicher Meinungsbildung am Beispiel der deutschen Diskussion zur Abtreibung 2002The Book of Life: How the Completion of the Human Genome Project was Revealed to the Public

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