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Utility and decision strategies: A second look at the rational decision maker

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References

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1978A Contingency Model for the Selection of Decision Strategies920 cited
1978The Age of Substitutability789 cited
1979Cognitive Processes in Choice and Decision Behavior667 cited
1975Consumer Choice Strategies: Simplifying Vs. Optimizing

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1986Modeling Choice Strategies for Noncomparable Alternatives29 cited
1985Psychology of Risky Decisions25 cited
1992Information search and choice accuracy as a function of task complexity and task structure23 cited
1989Verbal protocol research in auditing22 cited
1993Protocol Analysis of Multistage Decision Strategies10 cited
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1987INFORMATION SEARCH STRATEGIES AND INNER STATES IN DECISION MAKING PROCESS5 cited