Distribution Strategies of European Retailers

J. D. Fernie

51 citations0/0 files storedEuropean Journal of Marketing

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Logistics and Transportation Systems Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Abstract

Discusses physical distribution and logistics strategies of European retailers. Argues that UK‐evolved strategies are markedly different from their continental European counterparts – the differences being a significant factor of retailers with pan‐European aspirations.

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