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An analytic decision making framework to evaluate multiple marketing channels
16 references·1 citing·34 second hop
An analytic decision making framework to evaluate multiple marketing channels (2014)An analytic decision making framework to …Service Management and Marketing (2011)Service Management and Market…Multiple Attribute Decision Making: Methods and Applications (2011)Multiple Attribute Decision M…Do online reviews matter? — An empirical investigation of panel data (2008)Do online reviews matter? — A…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS (2003)Compromise solution by MCDM m…Fairness and Retaliation: The Economics of Reciprocity (2000)Fairness and Retaliation: The…Fuzzy sets (1996)Fuzzy setsDecision making with dependence and feedback : the analytic network process (1996)Decision making with dependen…Applications of the extent analysis method on fuzzy AHP (1996)Applications of the extent an…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…The Economic Institutions of Capitalism (1987)The Economic Institutions of …The Economic Institutions of Capitalism (1986)The Economic Institutions of …The Analytic Hierarchy Process (1985)The Analytic Hierarchy ProcessMultiple Attribute Decision Making: Methods and Applications (1981)Multiple Attribute Decision M…Group Techniques for Program Planning: A Guide to Nominal Group and Delphi Processes (1976)Group Techniques for Program …Fuzzy sets (1965)Fuzzy setsAn exploratory study of factors influencing make-or-buy of sales activities (2015)An exploratory study of facto…Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Multiple Attribute Decision Making (1981)Extended VIKOR method in comparison with outranking methods (2006)SELECTION OF RATIONAL DISPUTE RESOLUTION METHOD BY APPLYING NEW STEP‐WISE WEIGHT ASSESSMENT RATIO ANALYSIS (SWARA) (2010)Best-worst multi-criteria decision-making method (2014)A scaling method for priorities in hierarchical structures (1977)The analytic hierarchy process—what it is and how it is used (1987)Analytic hierarchy process: An overview of applications (2004)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Are people conditionally cooperative? Evidence from a public goods experiment (2001)In Search of Homo Economicus: Behavioral Experiments in 15 Small-Scale Societies (2001)What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World? (2007)Constitutions and Commitment: The Evolution of Institutions Governing Public Choice in Seventeenth-Century England (1989)Social Capital: Prospects for a New Concept (2002)Intuitionistic Fuzzy Aggregation Operators (2007)A state-of the-art survey of TOPSIS applications (2012)Multi‐criteria supplier selection using fuzzy AHP (2003)Global supplier development considering risk factors using fuzzy extended AHP-based approach (2005)A review of fuzzy AHP methods for decision-making with subjective judgements (2020)A Survey of Corporate Governance (1997)Dynamic capabilities and strategic management (1997)Extensions of the TOPSIS for group decision-making under fuzzy environment (2000)An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field (2010)Science mapping software tools: Review, analysis, and cooperative study among tools (2011)Family resemblances: Studies in the internal structure of categories (1975)Basic objects in natural categories (1976)Soft set theory—First results (1999)
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References

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  • 1987The Economic Institutions of Capitalism14,787 cited
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  • 1981Multiple Attribute Decision Making: Methods and Applications8,206 cited
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  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2008Do online reviews matter? — An empirical investigation of panel data1,677 cited

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2011
Service Management and Marketing
1,414 cited

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  • 2015An exploratory study of factors influencing make-or-buy of sales activities12 cited