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Marketing Expansion—A Statistical Analysis
1 references·1 citing·6 second hop
Marketing Expansion—A Statistical Analysis (1963)Marketing Expansion—A Statistical AnalysisTheory of Games and Statistical Decisions. (1955)Theory of Games and Statistic…The Rise of Management Science in Advertising (1966)The Rise of Management Scienc…A Model for Predictive Measurements of Advertising Effectiveness (1961)The Dynamics of Brand Loyalty: A Markovian Approach (1962)An Appraisal of Markov Brand-Switching Models (1965)On Optimum Methods in Quickest Detection Problems (1963)Feature Article—Decision Analysis: An Overview (1982)The origin of predictable behavior (1983)
this work references cited by second hop

References

  • 1955Theory of Games and Statistical Decisions.1,032 cited

Cited by

  • 1966The Rise of Management Science in Advertising7 cited

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