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This paper presents an ethnographic portrait and analysis of the historical development of heritage tourism in a Southern French village. Using the occasion of a failed village fête in the summer of 1997 as a focus, it details the local and regional factors that have influenced the emergence of heritage tourism in the village, and outlines the conflicts that have arisen over it. Such conflicts appear to lie behind the fête's failure, and the paper addresses in particular the reinvention of local cuisine, as much local heritage tourism centres on the consumption of food products. Theoretically, the paper demonstrates the benefits of considering heritage in relation to Munn's symbolic theory of temporality: such an analysis permits a detailed consideration of exactly what is at issue in the social production and consumption of heritage. However, the paper stresses the importance of locating such an analysis within a material, historical framework.
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