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Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
16 references·9 citing·50 second hop
Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising (2005)Comparing the Current Effects and Carryov…Sales and Marketing Management (2007)Sales and Marketing ManagementCoordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (2004)Coordination of cooperative a…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Benchmarking Advertising Efficiency (2001)Benchmarking Advertising Effi…Assessing Advertising Creativity Using the Creative Product Semantic Scale (2001)Assessing Advertising Creativ…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity (1998)The Impact of Advertising Pos…Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…Categorization of customers by retail salespeople (1995)Categorization of customers b…The Sales and Competitive Effects of Styling and Advertising Practices in the U.S. Auto Industry (1993)The Sales and Competitive Eff…How Local Advertisers Choose and Use Advertising Media (1993)How Local Advertisers Choose …Distribution of the Estimators for Autoregressive Time Series With a Unit Root (1979)Distribution of the Estimator…Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Distribution of the Estimator…Rates of Amortization of Advertising Expenditures (1971)Rates of Amortization of Adve…Measuring the Profitability of Advertising: An Empirical Study (1969)Measuring the Profitability o…Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition (2023)Digital advertising spillover…Advertising strategy and channel structure selection on an online retail platform (2023)Advertising strategy and chan…Managing advertising investments in marketing channels (2021)Managing advertising investme…Cooperative advertising in competing supply chains and the long-term effects of retail advertising (2021)Cooperative advertising in co…Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry (2020)Multilevel marketing: optimiz…A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry (2019)A fad or the future? Examinin…Retailer and manufacturer advertising scheduling in a marketing channel (2017)Retailer and manufacturer adv…An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising? (2016)An integrative framework of c…What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model (2015)What Drives Advertising Succe…A Monetary History of the United States 1867-1960 (1964)Time Series Analysis Forecasting and Control. 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(1984)A meta-analysis of the relationship between market orientation and business performance: evidence from five continents (2004)Methods of Meta-Analysis (2004)Web-based recruitment: Effects of information, organizational brand, and attitudes toward a Web site on applicant attraction. (2007)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Content Analysis: An Introduction to Its Methodology (2019)Social psychology of creativity: A consensual assessment technique. (1982)John B. Watson at J. Walter Thompson: The Legitimation of “Science” in Advertising (1990)What is Creative to Whom and Why? Perceptions in advertising agencies (2003)The Definition and Measurement of Creativity: What Do We Know? (2004)Facilitating and Rewarding Creativity during New Product Development (2011)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations (2001)Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory (2007)Testing for unit roots in heterogeneous panels (2003)
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References

  • 1979Distribution of the Estimators for Autoregressive Time Series with a Unit Root23,183 cited
  • 1979Distribution of the Estimators for Autoregressive Time Series With a Unit Root9,128 cited
  • 2007Sales and Marketing Management382 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited
  • 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 1998The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity204 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
  • 2001Assessing Advertising Creativity Using the Creative Product Semantic Scale158 cited
  • 1971Rates of Amortization of Advertising Expenditures126 cited
  • 2001Benchmarking Advertising Efficiency103 cited
  • 1969Measuring the Profitability of Advertising: An Empirical Study83 cited
  • 1993The Sales and Competitive Effects of Styling and Advertising Practices in the U.S. Auto Industry60 cited
  • 1995Categorization of customers by retail salespeople

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50 cited
  • 1993How Local Advertisers Choose and Use Advertising Media49 cited
  • Cited by

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    • 2021Managing advertising investments in marketing channels29 cited
    • 2023Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition27 cited
    • 2017Retailer and manufacturer advertising scheduling in a marketing channel21 cited
    • 2021Cooperative advertising in competing supply chains and the long-term effects of retail advertising17 cited
    • 2023Advertising strategy and channel structure selection on an online retail platform14 cited
    • 2020Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry7 cited