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Advertising Race/Raceing Advertising: The Feminine Consumer(-Nation), 1876-1900 · Study

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ArticleAdvertising Race/Raceing Advertising: The Feminine Consumer(-Nation), 1876-1900

Marilyn Maness Mehaffy1997

Article1997

Advertising Race/Raceing Advertising: The Feminine Consumer(-Nation), 1876-1900

Marilyn Maness Mehaffy

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American History and Culture Historical Gender and Feminism Studies Media, Gender, and Advertising

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References

1992Black looks: race and representation 1993Playing in the Dark: Whiteness and the Literary Imagination.1889A Hazard of New Fortunes 2010The New Housekeeping: Efficiency Studies in Home Management 1993"The Hand of Refined Taste" in the Frontier Landscape: Caroline Kirkland's "A New Home, Who'll Follow?" and the Feminization of American Consumerism

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2008CONSUMING THE CAMPESINO 2020The Interplay between Advertising and Society: An Historical Analysis 2010Skin color shades in advertising to ethnic audiences: The case of African Americans 2014Consumption as common sense: Heteronormative hegemony and white wedding desire

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Year1997

Typearticle

Published1997-10-01

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ISSN-L0097-9740

Languageen

Citations37

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ShelfAmerican History and Culture

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doi10.1086/495238

openalex_workW2023570542

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