Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks

Per M. Andersson

46 citations0/0 files storedEuropean Journal of Marketing

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Abstract

Depicts a path to follow when studying longitudinal change processes in distribution systems. The objective is met by linking a network approach to marketing systems with the area of organization theory focusing on the dynamic ideas behind loosely coupled systems. Research implications point out the importance of a more varied view of the properties of marketing systems. Basically theoretical and restricted to general conceptual discussions.

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