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The strategic use of Twitter to manage personal public relations · Study

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ArticleThe strategic use of Twitter to manage personal public relations

Sungwook Hwang2011

Article2011

The strategic use of Twitter to manage personal public relations

45 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Digital Marketing and Social Media Corporate Identity and Reputation

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References

1981Leadership in Organizations 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 2001Leadership in Organizations 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 2004Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles 2010Emotional Leadership as a Key Dimension of Public Relations Leadership: A National Survey of Public Relations Leaders

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2020The impacts of economic and environmental factors on sustainable mega project development: role of community satisfaction and social media 2015Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders 2021CEOs as corporate ambassadors: deciphering leadership communication via Twitter 2019Benefits and pitfalls of a CEO’s personal Twitter messaging 2013140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations

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Details

Year2011

Typearticle

Published2011-12-22

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations45

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2011.12.004

openalex_workW2023787249

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