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Structural equation model for effective CRM of digital content industry · Study

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ArticleStructural equation model for effective CRM of digital content industry

Yong Gyu Joo2006

Article2006

Structural equation model for effective CRM of digital content industry

Yong Gyu Joo · So Young Sohn

68 citations·0/0 files stored·Expert Systems with Applications

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Customer Service Quality and Loyalty Technology Adoption and User Behaviour Customer churn and segmentation

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References

1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory 2001An empirical analysis of the antecedents of electronic commerce service continuance 2003An empirical study on predicting user acceptance of e-shopping on the Web 2002Quality and effectiveness in Web-based customer support systems

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2016A service selection model for digital music service platforms using a hybrid MCDM approach 2013Influential constructs, mediating effects, and moderating effects on operations performance of high speed rail from passenger perspective 2015Examining E-Commerce Customer Satisfaction and Loyalty: An Integrated Quality-Risk-Value Perspective 2008Measurement of a Customer Satisfaction Index for Improvement of Mobile RFID Services in Korea

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Year2006

Typearticle

Published2006-09-26

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations68

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.eswa.2006.08.016

openalex_workW2024345735

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