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Impact of marketing activities on relationship quality in the Malaysian banking sector · Study

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ArticleImpact of marketing activities on relationship quality in the Malaysian banking sector

Basheer Abbass Al-alak2013

Article2013

Impact of marketing activities on relationship quality in the Malaysian banking sector

Basheer Abbass Al-alak

92 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Banking Sector Performance and Management

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References

1991The Competitive Advantage of Nations 1979A Paradigm for Developing Better Measures of Marketing Constructs 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1970Marketing Research 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Cited by

2018The influence of social media marketing activities on customer loyalty 2019What drives experiential loyalty towards the banks? The case of Islamic banks in Indonesia 2016Structural equation test of relationship quality 2018The effects of service recovery and relational selling behavior on trust, satisfaction, and loyalty 2016Does relationship communication matter in B2C service relationships?

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Details

Year2013

Typearticle

Published2013-08-03

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations92

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jretconser.2013.07.001

openalex_workW2024972102

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2019

Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors

2021The influence of Internet banking services quality on e-customers’ satisfaction of Saudi banks: comparison study before and during COVID-19

2018Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico