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Public policy to promote small business development is an established feature of the political landscape throughout western Europe. In a tourism context, there is a growing interest in the small business dimension, in both academic and policy terms. Yet, research relating to small firms does not appear to inform policy development. This paper argues that such a situation is exacerbated, if not precipitated, by a lack of common understanding about terminology and reasons for categorisation. The paper explores various definitions of ‘small tourism firms’ and examines the utility of adopting such a grouping as an analytical category. Following a critical review of statistics relating to the sector, it argues that additional research is required so that policy initiatives might be more finely focused. Copyright © 2000 John Wiley & Sons, Ltd.
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