References

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• 1992The resource‐based view within the conversation of strategic management3,392 cited
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• 1997Towards a Strategic Theory of the Firm925 cited
• 1993Strategy through the Option Lens: An Integrated View of Resource Investments and the Incremental-Choice Process882 cited
• 1991Commitment: The Dynamic of Strategy821 cited
• 1993Strategy as stretch and leverage.