Research on export performance over the past 10 years: a narrative review

Abstract

The export marketing literature has been criticised for not developing a widely accepted model of export performance, thereby limiting theoretical advancement in the export performance research field. This paper answers these criticisms by qualitatively reviewing existing research (n = 91) within the last decade to classify and reconcile obtained results, to formulate hypotheses based on the inference of three major theories and finally to provide a comprehensive list of variables influencing the company's export performance. The goal of this narrative review is twofold: to document export performance research within our timeframe and to develop an integrative, dynamic framework explaining the effects of various independent variables and their direction of influence on export performance. The hypotheses point to the conclusion that company, industry and institutional/market factors are major causes for variations in export performance.

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