Applications of Meta-Analysis for Marketing and Public Policy: A Review

George R. Franke

45 citations0/0 files storedJournal of Public Policy & Marketing

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Meta-analysis and systematic reviews Evaluation and Performance Assessment Business Strategies and Management Research

Abstract

Abstract The author examines the relevance of meta-analysis for research on marketing and public policy. He presents an overview of the history, benefits, and criticisms of meta-analysis; reviews and suggests meta-analysis applications; gives a nontechnical description of how to perform a meta-analysis; and concludes with implications of a “meta-analysis mindset” in the conduct and reporting of primary research studies.

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1981The Framing of Decisions and the Psychology of Choice 1988Statistical Methods for Meta-Analysis 1979The file drawer problem and tolerance for null results.1975A Protection Motivation Theory of Fear Appeals and Attitude Change1 2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1976Primary, Secondary, and Meta-Analysis of Research

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