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Cultural Codes and Languages Trategies in Business Communication

65 citations0/0 files storedManagement Communication Quarterly

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Language, Communication, and Linguistic Studies Language, Discourse, Communication Strategies Global and Cross-Cultural Management

Abstract

This article demonstrates the advantages of the discourse/practice approach in relation to other approaches as a framework to analyze differences and conflicts in intercultural business communication. It also demonstrates the capacity of the discourse/practice approach to conduct a complex analysis of the communication sources and strategies of businesspeople. The analysis of interviews with and documents from Israeli and Indian businesspersons suggests that local discourse systems are found to play a major role in interactions, and participants are seen occasionally to adapt their communication behavior to reflect the discourse practices of their partners.

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References

1991Case Study Research: Design and Methods 1977Outline of a Theory of Practice 2018Culture's Consequences 1985Ethnography: Principles in Practice 1986International dimensions of organizational behavior 1984Theory in Anthropology since the Sixties 2017Ethnographic Interview 1996Designing Qualitative Research

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