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Red light, green light: Color priming in financial decisions · Study

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ArticleRed light, green light: Color priming in financial decisions

Doron Kliger2012

Article2012

Red light, green light: Color priming in financial decisions

Doron Kliger · Dalia Gilad

55 citations·0/0 files stored·The Journal of Socio-Economics

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Decision-Making and Behavioral Economics Financial Markets and Investment Strategies Experimental Behavioral Economics Studies

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 2019Theory of games and economic behavior 1992Advances in prospect theory: Cumulative representation of uncertainty 2001Risk as feelings.1945The Theory of Games and Economic Behavior 1993The Adaptive Decision Maker 1994The Adaptive Decision Maker

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2021Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity 2015Red Color and Risk-Taking Behavior in Online Environments 2017Managerial Creativity: The Roles of Dynamic Capabilities and Risk Preferences 2014Using priming manipulations to affect time preferences and risk aversion: An experimental study 2015Financial Decision Making across the Adult Life Span 2021Colors, Emotions, and the Auction Value of Paintings

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Details

Year2012

Typearticle

Published2012-08-10

VenueThe Journal of Socio-Economics

ISSN-L1053-5357

Languageen

Citations55

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/j.socec.2012.07.003

openalex_workW2026433788

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2020Feeling red lucky? The interplay between color and luck in gambling settings

2016What is Risk?