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In this article, we take up a critical stance to question the interferences between professional practices that are getting more and more innovative in the way exhibits are displayed, and increasingly polyphonic discourses about the relationship between science and society. However, such a multiplication of points on view in contemporary approaches to science museums - a rhetorical strategy aiming at reaching the greatest possible neutrality in their form of expression (a fact journalists are well aware of) - has resulted in making messages confusing. Some studies carried out among various target audiences confirm that impression. Our purpose here, is to suggest an in-depth analysis of the way such «blurred discourses» impact the information they deliver, as they implicitly express interests and view-points originating from such dissimilar social environments as state-owned or private research laboratories, the media, business concerns and art or education environments.
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