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Seymour B. Sarason, one of the founders of community psychology, has stated the need for developing barometers of community changes. The authors present a methodology for identifying societal ideologies, ideological shifts and power relations as reflected by the language of public discourse. As a case study, systematic analyses of changes in the Norwegian language over the last two decades are presented. It is demonstrated how Norwegian society has been gradually transformed from a traditional Scandinavian welfare society towards the values and ideals of neo-liberalist market ideology: for instance, language reflects and supports competitive practices increasingly being applied to public service provision. Another example is that the public discourse of individual rights has gradually been overshadowing the discourse of community duties and obligations. On the other hand, the analyses also reveal counter-ideologies, reflected, for example, in the launching of new words and expressions critical to neo-liberalist ideology.
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